Arena Indore

Digital Marketing

Digital Advertising Design & Marketing

Light up the digital world...

The internet and all of its evolving technologies have touched almost every person in his daily life. People are spending more and more time online, whether it is to learn something new, to communicate with someone, or just for entertainment. The increase in content has led to an increasing demand for digital content creators and designers who can also work on digital marketing and promotion.
The Digital Advertising Design and Marketing Program combines technology with creativity to train students in the conceptual, design, advertising, marketing, technical and analytical aspects of communication for the digital space. This helps students emerge as job-ready professionals, ready to make an impact in the digital world.


DADM Program Overview

Divided in two terms, this program trains students in all aspects of digital marketing content creation and design.


  • Digital Advertising Concepts
  • Typography Design
  • Digital Artworks
  • Digital Imaging
  • Sound Composition
  • Digital Video Techniques
  • Design Communication
  • Design Portfolio


  • Search Optimization Techniques
  • Creative Display Ad Solutions
  • Marketing using Email – 1
  • Mobile Marketing in Practice
  • Introduction to Analytics
  • Digital Marketing Portfolio

On completion, this program opens up a wide range of job roles for the students:

Digital Graphic Designer | Illustrator | Audio-Video Editor | Digital Sales Executive | SEO Executive | Digital Marketing Executive

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