DIGITAL ADVERTISING DESIGN AND MARKETING
Light up the digital world
The internet and all of its evolving technologies have touched almost every person in his daily life. People are spending more and more time online, whether it is to learn something new, to communicate with someone, or just for entertainment. The increase in content has led to an increasing demand for digital content creators and designers who can also work on digital marketing and promotion.
The Digital Advertising Design and Marketing Program combines technology with creativity to train students in the conceptual, design, advertising, marketing, technical and analytical aspects of communication for the digital space. This helps students emerge as job-ready professionals, ready to make an impact in the digital world.
THE DIGITAL ADVERTISING DESIGN AND MARKETING PROGRAM OVERVIEW
Divided in two terms, this program trains students in all aspects of digital marketing content creation and design.
- Digital Advertising Concepts
- Typography Design
- Digital Artworks
- Digital Imaging
- Sound Composition
- Digital Video Techniques
- Design Communication
- Design Portfolio
- Marketing Basics
- Internet Advertising with Search Network
- Search Optimization Techniques
- Creative Display Ad Solutions
- Marketing using Email – 1
- Mobile Marketing in Practice
- Introduction to Analytics
- Digital Marketing Portfolio
On completion, this program opens up a wide range of job roles for the students:
Digital Graphic Designer | Illustrator | Audio-Video Editor | Digital Sales Executive | SEO Executive | Digital Marketing Executive